Whitepapers

A range of independent educational guides providing valuable information and advice for
not-for-profit organisations.

	IT Strategy How IT can support the business objectives of a not-for-profit organisation On a day-to-day basis, many membership organisations and charities are already experiencing the benefits of technology to help them manage relationships and improve their own internal efficiency Read more

	Developing your online presence Developing and maximising your online presence Most not-for-profits have by now recognised the power of the web to reach out to new members/supporters and engage with them. They understand, too, that using the web as a platform for servicing relationships reduces costs and saves effort Read more

	Five key strategies Key strategies to transform the development office in independent schools This whitepaper looks at how customer relationship management (CRM) technology can help schools in the independent sector and higher education establishments to transform their development office into a successful, efficient function Read more

	Three CRM technologies Exploring the main technology strategies available for not-for-profit organisations This whitepaper explores the main technology strategies available for not-for-profit organisations wishing to take the data acquired in their day-to-day operation out of discrete departmental or personal systems and transform it into valuable knowledge assets Read more

Cracking the credit crunch
Supporting key objectives with modern software systems.
Implementing CRM culture
Examining the cultural challenges faced during implementation and how staff can be encouraged to adopt new processes.
Modernising membership associations
The challenges associations face and how they can benefit from applying commercial principles.
Thrive or survive
Challenging attitudes in changing times, making the case for a new membership management system.
Underpinning charities' service delivery
How CRM can support charities' service delivery function delivering measurable value for the entire organisation.
Underpinning enterprise CRM
Communication strategy as a fundamental component of change management.