- Ensure each donor is at their optimum level of giving and highly engaged
- Create innovative fundraising campaigns that show strong returns
- Communicate in ways that resonate with your donors,
- Build personalised relationships with supporters
- Grow communities of supporters and increase donations
We understand that charities have to compete for funding and work harder than ever before to build long-term supporter relationships. In addition, you must demonstrate to donors that a high percentage of income is firmly focused on your mission, not on administration.
Fundraisers are creative and dynamic professionals. To make best use of their time, they must be freer from routine and laborious administrative tasks.
Building a secure donor ‘knowledgebase’
We know you need to capitalise on the
valuable data you acquire about donors and share it securely across
the organisation. Often, this requires transferring the information
from fundraisers’ personal stores and putting it into a centralised
system to give everyone access to up-to-date information.
This protects your organisation long-term. When a fundraiser
leaves, their relationships and knowledge are retained and
contribute to the development of best practice.
Managing Gift Aid and maximising its potential
Gift Aid adds substantially to income.
However, we know that you need to manage this process with
confidence for auditing purposes. Gift Aid claims can be incredibly
laborious without a fundraising system. By drawing on previously
stored data to populate Gift Aid forms, a time-consuming task now
takes minutes. The organisation can also have confidence that Gift
Aid projections match reality and can plan accordingly.
Running effective campaigns and allocating resources
In today’s tough climate, charities cannot
afford to risk their budgets on ineffective campaigns. They must
also be seen to use their income wisely and keep running costs
It makes sense to deploy employees where they can have maximum
impact: on which occasions could an experienced volunteer
substitute for a fundraiser? By analysing actual and potential
income from donors, you can ensure they receive the right level of